tomorrow. thank you for joining us, keeping an eye on tomorrow's trading. but for today, at least, an interruption in our obsession with the fiscal cliff negotiations. today was all about the fed. a rally was up 80 points on the dow at one time until midday when bernanke had his news conference and took all the wind out of the sales. down three points at 13,245. that does it for "the closing bell." >> "fast money" starts right now and i do believe maria is back tomorrow. >> she will be. see you tomorrow. traders get what they wanted. >> if unemployment never goes below 6.5% again, we're going to have a quarter percent forever. >> so, now it's a race to see who can buy more lumber futures for printing currency between the japanese and the americans. >> but chairman bernanke is a buzz kill for stocks today. >> the asset purchases are a less well understood tool.

we have -- we'll be learning over time about how every cautious they are, about what costs they may carry with them in terms of untended consequences. >> and we're back to worrying about a thelma and louise finish to the fiscal cliff. maybe that wouldn't presidentbeo so bad. >> when the government does things, it usually doesn't end well. >> only 12 trading days left until d-day. we're here to help you navigate it. this is "fast money." live from the nasdaq market site in new york city, i'm melissa lee. here are tonight's top three trades. mr. shake shack himself, danny meyer, talks consumers and the cliff. are people still spending in this tough economic climate? plus, i-tv. will apple disrupt another media industry and what will it take to give the stock a second wind? and can red box really give netflix a run for its money?

but first, our top story, of course, the fed making a change to monetary policy, linking future moves to the rate of unemployment. for more, let's bring in the man who said to have his finger on the pulse of the fed, the chief economics correspondent at "the wall street journal." john, great to have you with us. >> great to be back. >> do you think this is a good thing or bad thing? >> oh, god. i don't want to pass judgment. i think only history is going to be able to tell if it was good or bad. i think there's a risk here, though, which is, the felt's been trying to do all these things to clarify what it's trying to do, and they run the risk of confusing people even more. this is a complicated decision. they said they won't be raising interest rates before unemployment gets below 6.5%, but that's not what their strategy is on the bond buying programs and if inflation goes above 2.5%, that should short circuit all of this and, of course, the real inflation

objective is 2%, so, it's a very complicated set of policies they came out with today. you have to wonder if they really are clarifying things. >> we had a conversation this morning that perhaps more 0 passty from the fed might be better for the markets. it sounds like that's almost what you're saying. >> ah -- i lost you there for a second, melissa, you cut out where you said opacity might be better. that's what some people might say. the fed's opacity is one of the things that got us into a financial bubble in the first place, so, maybe that wasn't the best place to be, either. >> hey, john, it's brian kelly. i'm curious. today in the conference, chairman bernanke talked about how the fed is forcing people out of assets, into riskier assets, but to me, that strikes me as a false premise. i don't know anybody who sold all their bonds to buy stocks. the bond fund inflows are huge. so, it seems to me, from where you are sitting, is there any talk they might change tax and

if they really want the stock market up, why wouldn't they buy stocks like the bank of japan does? >> i mean, well, for one, they're not allowed to. the bank of japan's charter allows it to go out and buy stocks. the fed can buy treasuries and mortgage-backed securities. that's the ground that it's playing in. and, you know, as far as whether they're going to change traacti, i think the answer is absolutely not. the other really important message that came out of the fed today was that they're going full steam ahead on this strategy that they've been laying out all year. one thing they're doing here, there's all kinds of uncertainty about fiscal policy, about europe. the one thing we can be certain about is that ben bernanke is keeping his foot on the pedal right now. >> yeah, and john, when you compare what economists have forecasted when it comes to unemployment and what the fed is essentially forecasting. if you look at the officials and where they stand, 13 of the 19 officials say there won't be an increase likely until 2015,

which would imply that the unemployment rate would remain above 6.5% for that amount of time. does that measure up with what wall street is forecasting? >> well, it measures up with what the fed is forecasting. i haven't looked at our own survey, which just came out. but the felt's fod's forecasts general little in lily in line street's. so, i think it does -- for me, one of the big questions is, all right, so, what happens once we get to that point? once we get to 6.5% unemployment, you know, the fed chairman said today that he thinks that the fed is likely to be able to move very gararadual to raise interest rates. of course, he's probably not going to be around. his term would have ended. but there's a risk that the fed might have to move very fast once unemployment gets into the 6.5% range. from there, it's not very far from the kind of rates that suggest the fed funds rates

should be up in the 3% or 4% range. so, the exit that they get -- you know, right now, everything with inflation is very calm. but the -- when we look at to 2015 we could be looking at turbulent times. >> john, it's karen. can you just clarify something for me? the 6.5 and the inflation target, is that a one-time print at that level and that would change the policy or how do they measure? is it for two quarters? what's the test? >> i only caught part of what you said there, but so, they have two tests, unemployment rate, this is something a little strange about what they're doing. they're looking at the unemployment rate in real time. so, they're saying, once the unemployment rate gets to 6.5%, then they'll start having a discussion about raising short-term interest rates. on the inflation front, they're saying it's based on their forecast, that if they're forecasting inflation, to go as far as 2.5%, then they'll also have a discussion about raising

short-term interest rates. now, there's a potential problem here, which is that the fed may have forecasted or too rosy about inflation. they might expect inflation to be stable, right as it's taking off and then they'll be too short, they won't be quick enough to pull the trigger. again, you know, there's a lot of risks inherent in this strategy but ben bernanke is a gun slinger. his whole mind set in this whole period is, he's not going to make the mistakes that the japanese made in that the fed itself made during the great depression. and those mistakes in his mind were passivity. he is, once again, got the gun out of the holster and he's got it cocked. >> a gun slinger with a cocked gun in a helicopter. fascinating -- >> i didn't want to mix my metaphors. >> john, thank you for coming on the show. >> all right, thanks a lot. >> bottom line in terms of the market movement, it wasn't too much and we did add off of our

gains, the gains we had, once he started speaking at the news conference. >> it was a sell the news type event. it was leading up to it. we talked about how no one really wants to take that leg into the markets with so much unknown. they did the same thing with the fed. and now, as far as history telling the story, don't we have enough history in our own pricing scheme? don't we see that every type of qe is sold off in the marketplace? and to beeks' point, he does want the market to rally. he is doing this for the market to rally, and he's lost the bang for his buck here. so, i think we've seen enough of this. >> it's funny. we've had two things down the last week that we've been focused on. this meeting and the fiscal cliff. so, we're looking at, you know, the next week and a half where we have a congressional, where congress is going to leave, a lot of them say they're staying if they have a deal or not. the options market was not too focused on this meeting. look at the futures curve to see that. one of the things i'll tell you right now, with december expiration, which is next friday which coincides when congress is

supposed to lead, the s&p at the money straddle, if you bought that, only about 1.5%, okay? that's not pricing a whole heck of a lot. so, the market's telling you that people aren't that worried that we won't get a deal by the time congress leaves for the holidays. >> in terms to the push to riskier assets, you can believe it's the four-year anniversary of the felt's fund race basically being zero. since then, what have the markets done? nothing but go higher. the nasdaq is up 90% of that anniversary. the s&p 500 is up 57% and the dow is up 49%. hasn't this worked? >> it certainly has worked up to this point. but now, starting to run out of steam. look at the market today. the stock market went down today at the end of this all and part of that has to do not to get too won can i, but with the eck by can i risk premium. as you get the bond yields down low, the per essential tant that bond y50eields pump that up rea has no impact anymore. has less of a bang for your buck

here. but what markets did move were hard assets. look at silver today. gold not so much, but copper moved up. all of these hard as sets moved. that's where people were making money and that's where people put their money into. >> right. let's go to market flash right now and check in with jackie. >> hey, there, melissa. check out shares of walmart. shares closing 2.75% lower after comments from the ceo saying that customers are feeling the impact of the soft economy, with little progress towards improvement seen. now, duke also cited specific examples, like trading down by customers who buy more at the beginning of the month and less at the end of the month when the budgets are tighter. duke also said that the stale mate over the fiscal cliff is an overhang, in the after hours session, walmart just up a benny now. back over to you. >> jackie, thank you. karen, walmart was a lagger when compared to its peers as well as the broader market. >> i don't know, it was a little bit frustrating. it's been a pretty good one this year. i find it hard to believe that that customer is really focused

at all on the fiscal cliff. the walmart customer. >> that should be the only customer that's not. >> yeah, they're protected. >> they're protected to some extent. but a lot of the lower tier names, if you look at the dollar trees, all these thing, they got smacked around in october. we had a retail conference and a lot of them said that christmas sales were not going to be as good as expected and the stocks all rallied back, but they're all below the level from october. >> coming up next, will apple tv hit store shelves sooner rather land later? we separate fast from friction when it comes to the latest apple speculation. later, the man behind shake shack, the one and only danny meyer shares his insight into then coschumer and reveals the greatest challenge he faces in 2013.

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♪ cnbc had exclusive access to the inaugural deal book opportunities for tomorrow conference. some of the biggest names in business -- >> that wasn't the conference. >> you mean the minnie mouse, the hello kitty -- >> no, that wasn't it. kayla was at the actual conference, she joins us now. hey, kayla. >> hey, melissa. yeah, just down the street from you guys, we had all the heavy hitters here today, talking the fiscal cliff and that low interest rate environment. and actually this morning, the ceo of goldman sachs actually just went ahead and called it a bond bubble. too many companies borrowing too long-term and those cheap rates. very interesting comment. and this afternoon, some private eck by can i titans piggy backed that, talking about what the costs mean for the u.s. government especially when it is negotiating the fiscal cliff. >> you should really get an aggressive deal done, because

it's for sure clear you're going to have an upward move in interest rates and when it does, we'll be in the same soup again. >> right now, we're spending about $250 billion more or less on interest. if we had normalized interest rates, what you normally would think at this kind of period of time, post-recession, we would be spending $600 billion a year for interest, given how much we're borrowing. we're not spending that much because interest rates are so low. >> so, rubenstein saying we'll incur those prices at a later date, but another said it will pay to trade against that. >> the biggest opportunity will be, and i don't think it's an imminent opportunity, i think it's later, will be shorting the bond market. bond markets around the world as the term structure of interest rates backs up, but i think that that's something that's not imminent. >> they all seem to agree on

that, melissa, david actually said that he thinks that that single trade will be the greatest wealth creator in the next few years. dalio for his part said he's betting on late 2013 for that to kick in. >> the timing almost coincides there. brian kelly, the trick is, of course, timing is everything here and people thought that trade could be put on this year, last year, and so on. >> and shorting japanese government bonds for the last 20 years, have been the same type of thing. so, with the bond market, these bubbles can go on forever, particularly when you have a buyer with unlimited source of funds. that's very difficult. i think really the key that you watch for in this is when people, when the markets start to lose confidence in these bond markets. happened in europe, might, maybe happening in japan this year. i think the u.s. has a long way to go before the markets lose confidence in them. >> kayla, did they address that in terms of what the catalyst would be for determining when that trade would be put on? >> no, melissa, they really didn't. they said, you'll know it when

you feel it and the point was, everyone is really looking at dalio, because he's been right in the past and he's a guy that can't put his finger on it. he feels which way the wind is blowing, but he said late 2013. everyone was latching and they said, we're going to call you and see if you still agree with that. >> if only we had a finger like ray dalio, we could all be millionaires. kayla, thank you. all right, b.k., would you be looking to put that trade on yourself? >> not not. in fact, i bought some tips today and i think that's the way to do that. if you get inflation protection but in case this whole thing doesn't work, you get deflation protection, because the principle is protected. one of the best trades out there. >> fast or fiction. apple is set to further infiltrate your living room. rumors have been swirling about an apple television. take a listen to what venture valuations had to say about this. >> the assumption is yes, they're going to do it, in 2013 or 2014. and then my take is, when they

do it, number one, it will be a great product. one of the best products ever built by any of our companies. and then i think it will set the model for what everybody else will do. >> now, wall street analysts are forecasting what apple could sell and what price. morgan stanley sells apple could sell 13 million tvs in the u.s. over 1,000 bucks a piece. so, fast or fiction, apple will soon be in the television business. and the rumor today is, according to "the wall street journal" that apple's been working with asian component suppliers in terms of developing what could be its set top box, sharp and fox con. >> it is going to be fast. it is going to be a fact they will roll it out, but i don't see it as being an innovative product where they've changed the television set. i think it's going to underperform, basically, what our expectations are. samsung is already there. they're already there. android is outselling apple iphone, so, they have

integration with their televisions already. i don't see it as a transformative event. >> mike, a lot of people said that when apple came out with its music play, when it came out with the ipad, which is now the dominant. we've heard this before. >> took them a couple of times on the ipad, though. we all goofed around on this desk. you're not going to see cable companies with the same eagerness that the music industry had for it. >> possibly. mike? >> i mean, this is a slightly different situation. first of all, there's been a lot of innovation in smart television space. i don't see them getting as much of a premium. this is a very value-oriented consumer electronic product space. i think, you know, the ipod was actually a transformative device and while there were others, it made it easy to use. television, on the other hand, the smart television boom, and if you go to, you know, any best buy and i guess a lot of people are going only to look, but in any case, what you're going to find is, the margins they see on other product us, the 40% gross operating margins, 26 floor on the bottom line, i don't see

that happening in it's a value proposition. >> let's get more on this story, bring in gene munster. he says we'll get an apple tv in november 2013, just in time for the holidays of next year. gene, always good to see you. >> hello. >> how are you modeling in an apple tv product in terms of what it would do to revenues for apple and what it might do to the stock price? >> well, right now, we don't have it in our model. we've talked about 2014, this adding 6%, so, as soon as we see the whites of the eyes, probably kind of the middle of 2013 is when we would put that you in our 2014 numbers. to get to those numbers is pretty easy. the good news is, it is fact that they're working on a television. we frequently go to asia, we've been talking to component suppliers. we know that's where this is ultimately going. the question is, what's the futures going to look like and it's hard to really put hard numbers together when you haven't actually seen the finished product. >> does apple need to strike deals with the cable carriers in

order to have a product on the market? because that seems like that would be the biggest barrier for apple tv right now. >> it's a huge barrier, but this is where we're different than most people. we don't think they need to do that. this summer we did a survey, we surveyed 400 people in the u.s. and asked them, would you buy an apple television, half the people said they would do it. the interesting part is, none of them talked about the content. they talk about some of their frustrations with the remote control and the user interface and those that do have an internet connected tv really don't use it. so, i guess from apple's perspective, yes, they would love to have a dynamite content deal around it but the reality is, the average consumer is not thinking that big. >> gene, it's karen. let me ask, do you think an apple tv would cannibalize their own product sales or do you think there's a place for each product in the apple repertoire? >> i think in this case, it's significantly different that they're probably not going to see cannibalization. they need to be very aware of

the ipad mini and the typical ipad. i don't think the television will do that. >> okay, and gene, just so i get this straight, you are modeling 6% increase in what for 2014, based on the tv? >> well, we -- it's not in our model today. >> right. >> but we've done a sensitivity if they get 10% share, the connected tv market, that would add 6% to our 2014 revenue. >> 2014 revenue. that's based on a tv that doesn't have a big content deal around it, that's just form and function that's better? >> form and function that's better, exactly. >> not bad. gene, got to leave it there. great to see you. gene munster. >> thank you. >> oh, man. that seems so 2012, to be talking about when the apple tv is coming in. especially now that we hear it could be 2014. i mean, listen. here's the thing. this company just refreshed, almost their entire product line. if we're going to hear about when the apple tv launch, if that's the next catalyst for the stock, this stock's got a lot of problems in my opinion. i would have loved to have asked

him where the next thing is where he can actually adjust his estimates higher. >> you think the holiday season will come and goal -- >> slimmer margins. even after the refresh, slimmer maher ask g margins. iphone, you have one choice. android phone, you have a choice, anything that fits you. you don't have to fit them. >> okay. got to take a break here. coming up next, the pops and drops you may have missed. and later, consumers and the cliff. danny meyer stops by with his take on the company and how he is preparing for 2013.

welcome back to "fast money." netflix was a big gainer today. more than 5% gain after morgan stanley raised its prit target on the company to 105 from 80. analysts like the deal that netflix signed with disney. coin star getting a boost, after announcing they'll launch their video rental service with verizon later this month. that is going to combine the red sox dvd kiosk business with an swer net video offering from verizon. in the after hours, neither stack is doing much. melissa? >> jackie, thank you. with the coin star, the

unlimited streaming, they're going to get movies from warner brothers and be able to get epic. it's a real rival to netflix. >> to me, i don't really understand. this story to me is lost. but what i think is interesting and i can't take credit for this idea. but what if apple took its cash and bought netflix and put it on their tv? >> on that tv. >> that idea -- >> it is integrated into the current apple tv box right now. they make it very easy to do that. >> it's integrated in every single internet ready tv on the market currently. >> well there you go. >> apple could buy anything and have it be -- >> good that you're not taking credit. >> i'm not taking credit. >> i'll say one thing about these two stocks. with e know netflix has 27% short interest, coin star has 40%. doesn't take a lot of good news to get the stocks going up. $105 price target on the thing and bam, up 7%. >> good point by you. time now for pops and drops, the big movers of the day. got a drop for big lots. down 2%.

b.k.? >> yeah, down again. got cut by deutsche bank to a sell. all these dollar stores are looking terrible. family dollar, that's another one that looks awful. >> pop for gardner denver, up 5%. karen? >> this is an interesting one. it's up for sale and this stock popped right in the middle of the day on stories that either spx has to have a big bid or a lot of private equity interest. it's interesting, this stock, a couple of times has had a leak during the middle of the day. we're long. >> pop here for wynn resorts. >> i bought it for the fundamentals on the name and i got the kicker of the special dividend. i'm still holding the name. got a boost today because rumors of maybe an online gambling bill being thrown in with this fiscal cliff issues, so, that got the whole space running. >> pop here for rim, up 5%. dan? >> this is another one of these high short interest names. the stock is up 100%. earnings are next week. investors feel like they got a

little too negative. i'd be cautious above $13. if you think there's a takeover opportunity, it gets less interesting in the teens. >> pop for joy global. mike? >> beat earnings by a couple of scents today. forecast for next years sales, actually a little bit lower than what the street was looking for. the reason they saw some strength in the shares were the comments they made basically saying that we are not in some sort of a multi-year contraction in cap ex spending, which is one of the reasons why the stock looks cheap here. >> a pop here for jagger. jagger. sometimes you can always get what you want. a private collector got some satisfaction today after purchasing a batch of mick jagger love letters from an auction. the letters were written to the woman who inspired the song "brown sugar" sold more more th $300,000. >> you know mick jagger is 107 years old now? >> nobody would pay a dime for your love letters, steve. coming up next, the company

that's cooked up restaurant hot spots shake shack andgramerty tavern. up next, the ceo sits down at the "fast money" table. danny myer reveals what's on tap for the restaurant business and what he's worried most about 2013. any way you want. fully customize it for your trading process -- from thought to trade, on every screen. and all in real time. which makes it just ving your own trading floor, right at your fingertips. [ rodger ] at scottrade, seven dollar trades are just the start. try our easy-to-use scottrader streaming quotes. it's another reason more investors are saying... [ all ] i'm with scottrade.

♪ welcome back to "fast money." a new report from the national restaurant association says industry sales will grow for the fourth straight year. but recent data also shows operator optimism at three-year lows. only about one-third of operators expect sales to improve over the next six months. our next guest, though, has big plans for 2013, expects the same for the overall restaurant industry, as well. danny meyer, ceo of union square hospitality group, which includes shake shack and blue smoke. danny, great to see you. >> thanks, michelle. >> melissa. >> this is going to be a great interview. i can tell right now. >> that's okay. just get me a table next time. all right, so, let's talk about the next few weeks and what you've seen, most recently when it concerns a consumer and worries about the fiscal cliff. have you seen any change in

activity or behavior? >> not really. as a matter of fact, the only place that we've seen it has been actual lly busier times at places like blue smoke and shake shack that have tvs because they want to watch you guys talking about it. i think consumers are taking a we're going to wait and see approach. they think it's something to talk about and really think it's going to get solved. and they think no way it's going to stop them from doing the end of the year holiday entertaining in restaurants. >> is it causing you to change your behavior in terms of how your financing a restaurant or how many you're going to open next year? >> absolutely not. as a matter of fact, one thing we're actually feeling very comfortable about, we've been offer i offering health insurance all the way back to 1985. so, with the affordable health care act, it's really just a tiny bit of tweaking on our part and we think that if anything, it's only going to hurt us because it's going to give other restaurants a level playing

field because we've been able to compete and get the best talent out there. >> let's talk about your expansion plans. what's on the docket? >> we're not going to open another new fine dining restaurant. north end grill will be a year old this month and we're only able to do one fine dining restaurant every three years. we will be opening six new shake shacks and launching a brand new company called creative juice, cold pressed organic juices and healthy foods, and that's going to start in about two weeks. >> wow. two weeks. that's going to be through equinox -- >> that's going to be working side by side with equinox and we intend to open two of them before the end of 2012. >> when you look at the economics of a shake shack, versus, say, a union square, which is -- they're both fantastic, but two very distance concepts, how much do they do in revenue, the shake shack versus the union square? >> the revenue's not really the

issue so much as it is that compared to a fine dining restaurant like union square cafe, you are looking at a business that does not have a mater deal, reservationist, a floor manager, a chef, a sous chef, linen, florist. when you take out those costs, you have a business that can grow a lot more quickly in any economy. shake shack was actually born in a down economy. we don't think it needs a down economy to survive and thrive, but it's a business that it can definitely take advantage. >> danny, on shake shack, i mean, we talk about mcdonald's, we talk about yum brands, on this desk, a lot. these companies have recently kind of hit a wall as far as seaing or growing sales in this difficult environment. shake shack, to me, is very interesting because it's a great product at a really good price point. here in new york city, we're all in big lots over there, in particular, we're pretty familiar with it, but as you kind of go national here, do you see this as a trend, that some

of these big, you know, these big multinationals should be worried about? >> i don't think shea should be worried. in the same way that starbucks has been inspired by a lot of the startup artis nall coffee companies, some of the big fast food guys are going to be inspired by the better burger segment. you're seeing this really with all different kinds of food. people continue to want food that's convenient and inexpensive, but we're not willing to accept anything less than the best and, so, shake shack's secret is really that we source our ingredients exactly the same way we do at one of our fine dining restaurants. >> and last question here, danny, it seems like you're going full steam ahead for 2013. at the same time, what is the one thing that keeps you up at night? >> i'd say the one thing that does concern me is the commodity prices that are still connected to the big drought that we had last year, which then impacts anything that animals like beef and pork eat. has to give a restauranteur a

little bit of a sleeplessness, because we're not in a position, even in a growing economy, to raise our prices. and so it means, you know, cr p crimping down on the margins. >> you are expecting to see those costs go up, essentially, in 2013? >> we expect to see that continue to go up, except when we buy locally and that's yet another good reason to buy local sustainable food, there's a lot less of the global drought impacts on that. >> danny, thank you for coming by. >> thank you. >> so, of course, we want to know how you guys are trading high end discretionary retailers, the consumer that might go to restaurants of danny meyer's. >> all having a tough time. if i was forced to pick one, i would look towards a coach. coach has that name brand recognition -- >> really? just got initiated sell it goldman. >> it is. but $150 price target on oil,

trade down to $30. not always correct on their forecasts. they are just human beings. they can be just human becomes on this one. >> i thought they were other things -- >> it's still right up there. so, when the person at the higher end goes, wants to buy -- >> they are down market now. coach is. >> don't brag. >> no, no, it's not my personal taste. it's more and more -- >> are you talking about gucci -- >> there are separate products made for the outlet segment which are lower end. >> that helps them. you allow not only the higher end people to buy it, but you allow people on the fringe to also get the same things and feel better and feel wealthier when they are purchasing gifts for their wives. >> it's hard to make a comparison between danny's restaurants and coach. you know it's not discretionary at danny's restaurants. once you've been, you have to go back. i don't feel the same way about coach. but you are seeing on the high end, particularly the ones that are exposed to asia, to china, like a tiffany's, those are

definitely had some issues and i think they may continue to have issues. >> the one that i just look at all the time, just want to shoot myself, kors. they have done a fantastic job. i sold it early and couldn't jump back in. >> the price is really interesting. all these names that we just mentioned. in a market today, when we were up, almost a percent after the fed meeting, tiffany's, coach, underarmour, some of the kind of higher end consumer names were acting very poorly and a lot of them have acted really contrary to the way the market has in the recent run since mid-november. to me, kind of telling you something. also on a day, we talked about it earlier, walmart, dollar gen yesterday, target are breaking down. retail is hitting a wall here and it may be because q-4 is as good as it gets. >> let's get another aspect. mike, you're watching shares of delta. bullish activity here. >> yeah, it was interesting. we saw big spread trade actually, someone looked like they were rolling out of the june ten calls and into the june

12s, selling 3,000 of the june 10s and buying 6,000 of the june 12 calls. our analyst is bullish on the stock because he thinks it can do more than two bucks a share next year and obviously at a price of ten, maybe move that size wouldn't be that surprising. the airlines are probably better positioned than maybe they've ever been. >> thank you, mike, for that. let's get out to jane for a look at what is coming up next. hey, jane. hey, melissa. we are going to talk about where is the best place to work, the best place to work. and also, god is not tweeting yet, but we got one step closer today. we'll have that after the break. [ male announcer ] trading's like a high-speed train. and you don't want to miss it with thinkorswim by td ameritrade. you get knock-your-socks-off tools, simple one-click orders, real-time paper trading to hone your skills, plus anytime you need it support. ♪ stocks, options, futures, and forex.

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dad! dad! [ applause ] ♪ [ male announcer ] life brings obstacles. usaa brings advice. call or visit us online. we're ready to help. welcome back to "fast money." i've got a quick market flak for you on boston beer company. ticker sam, the company shares had actually stopped trading awhile ago. they were halted. the company raised its 2012 eps expectations. looking now from $4.30 to $4.60 for the full year. the company said it saw stronger

shapements due to the pace of depletion of products at its distributors. that is good news, as you can tell by this chart. we are up more than 12%. melissa? >> thank you, jackie. mike, did you see any glimmer of this happening in terms of the activity you saw today? >> no, there wasn't a lot of options activity. it's all been bearish. the open interest on the puts is probably four times than what it is in the calls. this thing is trading 26 times, probably, their new number and there's a 30% short interest. very hard to short a stock like this but i certainly wouldn't want to buy it on these valuations. this is more of a short squeeze than anything else. >> all right. from mobile devices to medical ma marijuana, we've got you covered. here's jane. >> hey, melissa. where is the best place to work, besides cnbc? is it to be a beer taster at sam adams? a photographer at playboy? no. employees say the best place to work is facebook. that's according to

glassdoor.com. they say mark zuckerberg has taken wall street bashing and, quote, turned it into an internal rallying cry and his approval rating among his own workers has gone up from 90% last year to 99% now. that's higher than tim cook, larry page, anybody. >> yeah, and i'm sure sentiment has gone even higher with the stock and its nice run over the past dozen sessions or so. dan? >> would you tell anybody if you had a great place to work? >> it's anonymous. >> it's anonymous. >> if i was a playboy photographer working at sam adams, i wouldn't tell anybody. >> i mean, you know, the trade the facebook thing, the stock's rallied, people got really beared up. i mean, to me, you know, microsoft was actually probably a great place to work 20 years ago. i mean, this is not any reason to get involved in a stock. >> i'm skeptical of 99.9% anything, i think it was rigged. >> they get -- >> well, the thing about

glassdoor.com is, it is on the honor system. it's anonymous. it would have to be mark calling all of his friends on facebook to have them write reviews as project managers. >> they have a staff of software engineers, jane. it wouldn't take a genius how figure out how tampering would happen. >> definitely not rigged. the winkle vosses would have tested that. always on the up and up. >> speaking of tech, and on the up and up, yahoo! didn't make the list for best places to work, but it is moving up and it's created flicker-gram. whatever you want to call it. as part of the ceo's desire to become more mobile, yahoo! has overhauled its flickr photo sharing app to look familiar. plus, it will support twitter, unlike instragram, which just cut off twitter support. >> technically, if you look at the chart, it's done everything you would want it to do. as jane said, they're revamping flickr, they are e vamping their e-mail. and it has to become cool again. how many people on this desk

have a yahoo! e-mail, probably just dan. i actually have an aol e-mail stick. but they have to be -- >> what? >> i do. >> with a dealup modem? >> i really am -- >> you just opened the flood gates, jane. >> they are going up against google, they are revamping their apps, what's going to be ironic is when they get a takeout bid when the stock travels up to 30 bucks again. >> all right, jane. >> all right. the pope will want to know that instagram doesn't support twitter and yahoo! does because he just sent his first tweet. o-m-g, and not the g in vain. dear friends. i am pleased to get in touch with you through twitter. i bless all of you from my heart he has already a million followers. but he is following seven on twitter. who? actually just seven of himself in different languages. even if the pope's tweeting, how long before twitter is public?

>> why does he need to follow himself if he knows what he has tweeted because he tweeted it? >> i -- >> not that good with the thing. >> papal trinity thing, i -- >> um -- twitter, public? thoughts? >> to me, i've said this, i think facebook has a ton of problems. if you woke up tomorrow morning, they said they were going to use their $10 billion in cash plus stock to buy twiter, you would have that stock back up to the ipo price like that. >> wow. all right, finally, tomorrow is going to be must-see tv on cnbc and this segment, because i'm wearing two ugly holiday sweaters, all for a good cause. i'm raising money by stand up to cancer. i can't decide which one to wear so i'm going to wear both. though not at the same time. you can find out more, search for my name under find your favorite swelter wearer and please pledge or just laugh. i doubt know, guys, i can't decide. the one of the left looks like santa flew up. . >> jane, are those your only two

ugly swelters are those your best ones? >> those are my favorites. the one on the right lights up. i don't know if you can tell there. it has -- >> oh, i go right. i go right. >> definitely going right. >> we'll see you tomorrow. >> i like to see jane lit up. all right, coming up, two high flying stocks. should you hold 'em or fold 'em? our traders will make the call. stay tuned. day. so, i'm happy. sales go up... i'm happy. it went out today... i'm happy. what if she's not home? (together) she won't be happy. use ups! she can get a text alert, reroute... even reschedule her package. it's ups my choice. are you happy? i'm happy. i'm happy. i'm happy. i'm happy. i'm happy. happy. happy. happy. happy. (together) happy. i love logistics. music is a universal language. but when i was in an accident... i was worried the health care system spoke a language all its own with unitedhealthcare, i got help that fit my life.

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data done differently. sometimes it's tough to buy the losers and sell the winners, so, let's play hold 'em or fold 'em. first up, lazaro. it's up 32% from a year ago. grass s grasso, what do you say? >> this has been a tough level for the name to pass. but i would still be a holder of the name, going into -- i would think that once fiscal cliff gets out of the headwinds for the name, you should start to e so their core business really heat up. >> all right, let's talk walgreens, up 9% from a year ago. karen? >> despite their absolutely horrible negotiations with express scripts, they lost so many customers, at this price -- i would hold 'em. >> you guys are so good with that now. you got it down pat. so proud of you. let's move on. travel earl lers may have a str

for getting the best price on the hotel deal. scott wapner explores this. take a look at what you're going to see tonight. >> let me give you another scenario. i walk into the hotel, i go to the front desk. you have a few rooms available that night and said, sir, room's going to be $300. i say, how about $200? here's 200 bucks. do you take it? >> never. >> why? >> no way. that is called the fade. and that's something that -- >> there's a term for that? >> it's called the fade. if you do that, you've just trained that customer. don't book in advance. >> you'd rather that room go empty for the entire night than give it to me for less than what you would otherwise charge? >> yes. over time, you don't want to train customers to wait and feel like they can get a better deal. >> it sounds like you train the customer to go elsewhere. like, starwood, maybe. but what's your initial -- >> my national take is that,

just to your point. you -- people want to hunt for the best bargain. so, you've got to be competitive. they do not have a monopoly on hotel rooms. you've got to be competitive. >> yeah. what do you say, beeks? do you like the hotel space at all? >> you know what? i guess so. i'd rather do the car space rather than the hotel space. if you look at what the airlines are doing, i can't buy the airlines but i would like, like a -- people get all the planes, they have to drive somewhere. >> vacation club, vac, if you look at that for marriott, that's a great looking chart. >> mike? >> yeah, you know, you were just playing hold 'em, fold 'em, fold marriott. 22 times earning, no top line growth and it's been basically over the last year or so really strong time for the hotel industry. how is that going to persist? i don't think it's going to. sell this one. >> fold the stock, but don't fold the dock, as that premieres tonight. fascinating look. "hotel: behind closed doors at marriott." that premieres tonight at 9:00 eastern time and pacific, only

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